TTB requires that specific information be included in every advertisement and that information varies depending on whether the product is a wine, distilled spirit, or malt beverage. Though not specifically listed, this definition includes websites and other Internet-based advertising such as social media.” The definition includes any written, printed, graphic, or other matter accompanying the container markings on cases, billboards signs, or other outdoor display and broadcasts made via radio, television, or in any other media. TTB defines “advertisement” to mean “any written or verbal statement, illustration, or depiction, which is in, or calculated to induce sales in, interstate or foreign commerce, or is disseminated by mail…. In addition to federal law and guidance, industry standards and state law also govern this space.
Food and Drug Administration (FDA), and the FTC. At the federal level, three key agencies provide regulations and guidance on advertising alcoholic beverages-the Alcohol and Tobacco Tax and Trade Bureau (TTB), the U.S. In this post, we provide a high-level overview of the regulations and guidance that govern advertising alcoholic beverages to consumers, along with some overall considerations.Īlcoholic beverages are highly regulated consumer products and, therefore, it is important to understand the regulatory landscape to ensure compliant advertising. FTC’s warnings raise the broader question of what is acceptable when it comes to advertising in the alcoholic beverage industry, especially given the rise in use of social media and online platforms to promote products.
Some of the businesses that received those warnings included alcoholic beverage companies. We recently posted that the Federal Trade Commission (FTC) issued warnings to a large number of companies in various industries about “unfair” or “deceptive” trade practices related to third-party endorsements.
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